Since Gangnan Style was uploaded to the Youtube on 15 July, that is a amazing and more than 5 million within 102 days and being the top of iTunesMV billboard of 35 countries. So, can we learn something from the succeed of Gangnan Style, such as marketing strategies?
Unique and Creative Marketing Way Helps Lots for Strengths-Spreading
Because of the unique ,humor and simple “Riding- Dance”, Gangnan Style is imitated by many pop stars.
For the LED light industry which is going to enter in the foam period,creatity is no doubt a solution for LED marketing.
A LED company from Shenzhen told that “the first three quarters exportation decreased almost half ”. Shenzhen
Semiconductor Lighting Promotion Association vice secretary Mr. Chang said, “this is the worst year. With a market pressure, the same products and price, how to win the clients is a problem. We should learn how to pack and use unique marketing way according to the product, spreading its strengths to the customers.”
Because of the unique ,humor and simple “Riding- Dance”, Gangnan Style is imitated by many pop stars.
For the LED light industry which is going to enter in the foam period,creatity is no doubt a solution for LED marketing.
A LED company from Shenzhen told that “the first three quarters exportation decreased almost half ”. Shenzhen
Semiconductor Lighting Promotion Association vice secretary Mr. Chang said, “this is the worst year. With a market pressure, the same products and price, how to win the clients is a problem. We should learn how to pack and use unique marketing way according to the product, spreading its strengths to the customers.”
Using the Internet Power as Publicty
Gangnan style is smart to choose YouTube and Facebook to public and helps to spread.
Although LED mainly use project to be a selling way, but use the Internet power and e-commerce is one of the
directions in the future. According to the survey reveals, more and more products are using the e-commerce.
Enterprise can absolutely use this way to sell the products. Famouse brand marketing specialist suppoed that E-commerce platform is a going to be a main tendency for deal.
Gangnan style is smart to choose YouTube and Facebook to public and helps to spread.
Although LED mainly use project to be a selling way, but use the Internet power and e-commerce is one of the
directions in the future. According to the survey reveals, more and more products are using the e-commerce.
Enterprise can absolutely use this way to sell the products. Famouse brand marketing specialist suppoed that E-commerce platform is a going to be a main tendency for deal.
Summary, the succeed of Gannan style is little accident. Although the contents can’t be imitate, we can learn from the ruls. When we are making the marketing lighting, we should break the rules and using the famouse person, creatity, Internet media and excellent marketing plan, that would be useful !
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